MAN AND MORTAR
Man and Mortar was a fantastic project from Tim Sheiff and Jason Paul, both Parkour athletes and Paul a fantastic photographer. Tim quite literally jumped naked around the rooftops and underground stations of London. The project was supported by Jamie Oliver, with 10% of proceeds going to Oliver’s charity, Fifteen.
The project had a phenomenal response in the media, with TV channels in America covering it, and publications in print and online wishing to cover it, from all over the globe.
Jason and Tim were interested in examining how within everyday life, we casually accept – or fail to even notice – artistic effigies of the naked human form such as statues or paintings, yet the sight of uncovered flesh within the same space generates consternation and surprise. Talking about the project, leading parkour Jason Paul says: ”Lots of the London architecture we shot against has a square, rigid and linear feel to it, contrasting starkly with the curves of the athletic, natural human form.”
Tim Shieff, World free run champion and close friend of The Naked Chef Jamie Oliver adds that, “People are often disconnected from their own human form within their daily lives, we wanted to play with the idea of presenting our natural state within the urban straightjacket of conformity.” Collectively they wanted to make a difference with this unique project and have therefore decided to donate a proportion of each print sold to Jamie’s charity for disadvantaged teenagers, the Fifteen apprentice programme.
Tim, who regularly appears on Jamie’s Youtube channel ‘Food Tube’ as a leading figure within the contemporary Vegan and raw food movement, felt that the inspiring nature of the pictures – promoting body image confidence – sits perfectly with the values and goals of the Fifteen charity.