Daniel Sachon is a British photographer exploring the relationship between art and commerce – deconstructing the fundamental elements of visual advertising. His work presents complex concepts within the context of consumerism, exploring the psychological formation of slick advertising campaigns designed to subliminally inform our lives.
Inspired by decades past, Daniel aims to emulate a sense of the ‘iconic golden age of nostalgia’, whilst evoking a fresh and contemporary take on this visual aesthetic. Growing up in the early 2000’s, he attributes the rise of the reality star and sexualised imagery of this decade to the exploration of sexuality and its relationship with commercial imagery often found in his work. Daniel continues to explore the role of Photography as a medium in Art, its place in the world of commerce, and how this has affected and continues to affect our fluid cultural consciousness.
Daniel has been commissioned by high profile clients such as Playboy, High Snobiety and Schon to name a few. 2016 saw his successful solo show ‘Disruptive Innovation’ at the Londonewcastle project space, with the show’s work being featured in publications such as The British Journal of Photography, Daily Mail and The London Evening Standard.